Another Marketing Resource and How I Use the Alexa Rank to Make Decisions

Marketing, Thinking Add comments

Some time ago I subscribed to the Biblioscribe blog, however I just finally got around to perusing the site in greater detail. I was thrilled to see that you can sign up for a free membership and submit press releases, articles, and other promotional information that can be included on their website and made available through their databases. And, of course, I was kicking myself for not discovering this sooner! You can check out the profile I set up a few minutes ago. I also submitted a press release and article. We’ll see what happens with it!

One of the ways that I determine whether to take the time to register and submit information with different sites is based on their Alexa rank. Do you have the Alexa toolbar installed on your browser? If not, you definitely should! Here’s a helpful post about what the Alexa rank means. If you read the article, you’ll see that an Alexa rank is not a perfect measurement of website traffic, but I find that it does give me a general idea of the traffic level of the various sites I visit, especially when those sites are likely to attract the same demographic.

So, here’s how I make a quick decision based on Alexa rank. I click over to Biblioscribe and notice that it has an Alexa rank under 1,000,000. Seems like a worthwhile investment of several minutes to register and upload my info to their site. A little while later, I come across another site that has an Alexa rank above 30,000,000. Maybe not such a good use of my time right now, so I close the tab and move on. There are exceptions to this, of course, but right now with time at a premium and the potential for overload at a high, I have to set up boundaries for myself so that I can “budget” my time wisely. And this is one way that is working well right now.

One Response to “Another Marketing Resource and How I Use the Alexa Rank to Make Decisions”

  1. Amanda Says:

    We would like to call your attention to a great new event for the writing and publishing community!

    The First Annual Self-Publishing Book Expo

    Saturday, November 7th

    The first annual Self-Publishing Book Expo, to be held at the Sheraton New York Hotel & Towers, will bring national focus and attention to the fastest-growing segment of today’s publishing industry. Unlike any other book exhibit, the Self-Publishing Book Expo will be the only event of its kind to highlight the books of self-publishing companies and their authors, and give them the prominence and prestige they deserve.

    Please check out the website: http://www.selfpubbookexpo.com

    Watch for further postings as we develop more panels and lectures, partner with new sponsors, and sign up a rapidly growing list of exhibitors.

    For further information contact us at:
    info@selfpubbookexpo.com or call 212 353 3478

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