Do you have business cards for your books? I suppose if I was a prolific author with a multitude of books, I might just have a general author business card, but since I’ve only got one book, I’ve found it incredibly helpful to have a business card specifically for the book. In fact, in my previous post, How to Market While on Vacation, I shared one strategy for using business cards. Here’s a picture of what my cards look like:

Pajama School Business Card Front

Pajama School Business Card Back

I give these out frequently, and all of my family and several friends distribute them to interested persons. They serve as a great little bookmark, and convey just enough information to give people an idea of what the book is about without overloading them with a brochure full of information.

It seemed to make the most sense to use the cover of the book as the full design for the card since a key component of marketing is developing brand familiarity. I want to get the image of the book in front of people’s eyes as much as possible. Then, perhaps someday when they are browsing a bookshelf, they will see it, be drawn to it out of familiarity, and feel more inclined to buy it.